Aleratec Pledges its Full Support for MAC OS X Snow Leopard; Best Selling LightScribe Duplicators Now Work with MAC

Chatsworth, CA (Vocus) January 6, 2010 -- Aleratec Inc., leading developer and manufacturer of "Prosumers' Choice" solutions for the USB, Flash, HDD, Blu-ray, DVD CD, duplicating, and DVD/CD publishing markets, announced today that it is putting its full support behind Apple’s new MAC OS X Snow Leopard (http://www.aleratec.com/280113.html) Operating System by offering a software upgrade application program that integrates the leading LightScribe duplicators (http://www.aleratec.com/lightscribe-for-macintosh.html).

Aleratec is pleased to announce the RoboRacer LS Duplex Win/Mac, P/N 280113 (http://www.aleratec.com/280113.html), and the DVD/CD LightScribe Publisher Systems Win/Mac, P/N’s 260170 (http://www.aleratec.com/260170.html) (1:4), 260179 (http://www.aleratec.com/260179.html) (1:3), and 260167 (http://www.aleratec.com/260167.html) (1:2). These new products feature support for the Windows and MAC platforms.

RoboRacer LS Duplex Win/Mac- P/N 280113

The Aleratec RoboRacer LS Duplex Win/Mac is a fully-automated, DVD/CD publisher, which allows the user to “Burn, AutoFlip, Burn” the disc using Aleratec’s LightScribe technology. The Input and Output hoppers can handle up to 100 DVD or CD discs. With few moving parts, it has maximum reliability and is capable of multiple unattended direct to disc LightScribe labels and disc copies. Just load it with 100 blank LightScribe discs, use your PC to select the disc image and label with the powerful Aleratec Disc Publishing Suite. Enter the number of published discs needed and DVD/CD RoboRacer LS Duplex will automatically produce DVD/CD copies with silk screen quality labels and no operator intervention.

Key Features of the Aleratec RoboRacer LS Duplex Win/Mac include:

•    Disc Capacity: Up to 100 Discs

•    Drives: 2 Aleratec designed 20x DVDRW

•    Writing Speed: DVD 20x /CD 40x

•    Disc Labeling: Direct-to-Disc LightScribe

•    Media Type: 12cm – DVD-R, DVD-R DL, DVD-RW, DVD+R, DVD+R DL, DVD+RW, DVD-ROM, CD-R, CD-RW, CD-ROM

•    Interface Connection: USB 2.0

•    Power: Switchable, 100V – 240V AC, 50/60Hz.

Software Included

Aleratec Disc Publishing Software Suite includes powerful tools to record and share audio, video, and data, as well as backup PCs quickly, all with direct-to-disc, silk screen quality, LightScribe labels. Users can create custom DVD or CD labels, which are applied automatically using the Aleratec, DVD/CD RoboRacer LS Duplex Win/Mac P/N 280113.

DVD/CD LightScribe Publisher Systems Win/Mac: P/N 260170 (1:4); P/N 260179 (1:3); and P/N 260167 (1:2)

The Aleratec LightScribe Publisher Systems were designed with the “Prosumer” in mind. The DVD/CD duplicator can copy as many DVDs and CDs as you need and with the LightScribe Disc Labeling technology, built in the DVD Recorders, you can laser burn labels in the same machine. You can create your own custom labels with text and graphics with the included Aleratec Software Publishing Suite. To burn labels you simply place LightScribe certified media with the label side down in the recorder, attach the DVD/CD LightScribe Publisher System to your PC and burn any label you have created. The LightScribe laser burned labels are silkscreen quality and offer superior sharpness and clarity.

Key Features of Aleratec’s LightScribe Publisher Systems Win/Mac include the following:

•    Recording Formats: DVD-RAM, DVD+R, DVD+R DL, DVD+RW, DVD-R, DVD-R DL, DVD-RW, CD-R, CD-RW

•    Data Writing Speed: DVD±R 20x, DVD±R DL 8x, DVD-RAM 12x, DVD+RW 8x, DVD-RW 6x, CD-R 40x, CD-RW 32x

•    Data Reading Speed: DVD-ROM 16x, CD-ROM 40x

•    Disc Labeling: Direct-to-Disc LightScribe

•    Interface Connection: USB 2.0

•    Power: Switchable, 100V – 240V AC, 50/60Hz.

This is another first only from Aleratec. For years its customers have requested MAC OS support for LightScribe duplicators and now Aleratec is the first duplicator company to throw its full weight behind this initiative. Working closely with Charismac Engineering Inc, Auburn, California, Aleratec is now able to offer software support to the MAC market.

“We are pleased with the operational characteristics of this software and excited with the opportunity to work closely with the leader in LightScribe duplicators, Aleratec to bring these high performance LightScribe autoloaders to the Mac market at such an affordable price/performance point. Mac customers have been waiting for this for a long time ,” stated Wyler Furgeson, President and CEO of Charismac Engineering Inc. “Knowing what needs to be done is one thing, in this case we had to simulate the operating environment of those companies involved with duplicating LightScribe discs and insure the MAC OS X Snow Leopard OS was every bit as capable of operating these advanced duplicators in a production environment.”

Discribe is the most comprehensive CD and DVD mastering software available on the Macintosh. Discribe provides the ideal solution for one-off CD and DVD production. Discribe brings the world of multimedia to your fingertips, allowing you to create your own data CD and DVDs, CD and DVD Audio, DVD video on CD or DVD and mixed-mode discs for personal or professional use.

With Discribe you can reliably archive valuable data, effortlessly distribute massive amounts of information, make custom CDs and DVDs or create professional quality multimedia demonstrations tailored for specific needs allowing you to write and play CDs and DVDs in a matter of minutes! From simple data backup, to full featured multimedia productions, Discribe's intuitive interface will lead you through all the necessary steps for quickly mastering a CD or DVD. Now with full support for LightScribe, the “Prosumer” can create LightScribe professional labels in the MAC environment.

The Discribe software upgrade application for Aleratec duplicators is a standalone package, only available from Aleratec’s website. Existing Aleratec Users can purchase this software and download it to their system. General Features include:

•    Supports Mac OS X

•    Discribe sports a message log that can give you valuable feedback regarding your write

•    DVD video can be written to any media type (CD-R, CD-RW, DVD-R, DVD-RW, DVD+RW)

•    Background writing supported Enhanced drag and drop features, including Build a Mac HFS (files and folders) and ISO 9660

•    Supports most popular CD-ROM formats and standards including mixed mode, CD-ROM/XA (Yellow book), Audio CD (Red book), and CD Extra (Blue Book)

“For years Mac users have been requesting support for LightScribe robotic duplicators and now Aleratec is first to throw its full weight behind this initiative,” stated Perry Solomon, President and CEO. “Today represents the end of a long journey at Aleratec to provide full operational support in the MAC environment. I know there will be many resellers, customers, and system integrators happy to see that Aleratec’s leading LightScribe duplicators can now run under the MAC OS X Snow Leopard Operating System.”

Pricing and Availability

For both PC and MAC connectivity, customers may order the Aleratec RoboRacer LS Duplex Win/Mac (P/N 280113) with an Estimated Retail Price of $1209.00. The LightScribe Publisher Systems Win/Mac P/N 260170 (1:4) with an Estimated Retail price of $839.00; P/N 260179 (1:3) with an Estimated Retail Price of $579.00; and P/N 260167 (1:2) with an Estimated Retail Price of $525.00.

Aleratec is also pleased to offer a software upgrade program for those current customers who have purchased Aleratec’s most popular DVD/CD RoboRacer LS Duplex, P/N 280111, the industry’s best selling LightScribe Robotic Duplicator or the DVD/CD LightScribe Publisher Systems, P/N’s 260160 (1:4), 260162 (1:3), and 260157 (1:2).These previous models can now operate in the Mac environment with Aleratec’s Discribe software upgrade application program. The Discribe software upgrade for the Aleratec RoboRacer LS Duplex is priced at $149.99 and the software upgrade for the Aleratec LightScribe Publisher Systems is priced at $99.99. Users can go to www.aleratec.com/software.html to order the upgrade software. Proof of Purchase is required.

The full line of Aleratec solutions and accessories is featured at AAFES, Amazon.com, ANTOnline.com, B&H Photo Video, Best Buy, Buy.com, CDW, Circuit City.com, CompUSA.com, Dell, HP, Insight, J & R, Mac Connection, MacMall, Micro Center, Office Depot, PC Connection, PC Mall, QVC.com, RitzCamera.com, Tech Depot, Tiger Direct, and Wal-Mart in addition to other leading U.S. retailers. Government and Education

customers may purchase from Government and Education Specialists including AAFES, B&H Photo Video Gov, Best Buy for Business Gov/Ed, CDW-G, CompuCom, EnPointe, GovConnection, GOVPLACE, GTSI, Insight Gov, PC Mall Gov, SARCOM, Shi.com, Softchoice, SoftMart, Sparco.com, TIG, and Unisys. All products are available to resellers in the U.S. through D&H Distributing, Ingram Micro, and Tech Data; in Canada

through D&H Canada and Ingram Micro Canada; in Latin America and the Caribbean through Tech Data Miami. Complete information on Aleratec and its products is available at http://www.aleratec.com/.

About Charismac:

Founded in 1986, Charismac Engineering Inc. has enjoyed a reputation within the Macintosh computer industry as the premier developer of high-performance, intelligent software. Charismac is known around the globe for building technologically superior products that endure the real world rigors of complex data movement and reliability, continuing to exceed expectations in everyday use. The Charismac product family includes: Anubis RAID disk management software utilities; Discribe cd/dvd mastering and burning software; Discribe Robot robotic duplicator cd/dvd mastering and burning software; Discribe Alive mass content duplication and distribution system; FibreShare the world’s most widely adopted Fibre Channel storage area network enabling software; http://www.charismac.com

About Aleratec Inc:

Aleratec is a leading developer and manufacturer of “Prosumers’ Choice” solutions for the USB, Flash, HDD, Blu-ray, DVD CD duplicating, and DVD CD publishing markets. Exciting new disc duplicating and disc publishing products and optical recording media are establishing a higher standard in the industry offering professional strength solutions at consumer prices that are exceptionally easy to use, creating the ultimate “out of box” product experience. Aleratec, Inc. is headquartered at 9851 Owensmouth Avenue, Chatsworth, CA 91311. For more information please visit http://www.aleratec.com/. Please visit http://www.youtube.com/Aleratec for video demos and follow Aleratec on Twitter at http://www.twitter.com/Aleratec. Contact Aleratec Toll Free at: 866-77-ALERATEC.

Apple, Mac, Mac OS, Macintosh, MAC OS X Snow Leopard, are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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